Mr Green Ltd, the iGaming site of group MRG, was announced as the winner of three categories at the EGR Nordics Awards 2019; Socially Responsible Operator of the Year, Mobile Operator of the Year and Affiliate Program of the Year, according to a press release issued in late-January.
“We have met a fantastic response from our customers,” says Jesper Kärrbrink, CEO of Mr Green Ltd. “We have seen record-high growth in the number of new customers as well as returning customers. It proves that our customers like what we do. This year, we will continue to deliver on our strategy, focusing on increased automation based on our customers’ individual preferences and risk behaviours,” he adds.
Mr Green launched Green Gaming to promote responsible gaming and help the company’s customers keep their gambling under control. The firms’ Green Gaming Policy allows customers to set up personal deposit, loss and wagering limits over a given period, which the company hopes can help gamblers control and moderate their spendings, wagers and losses. Therefore, the award of “Socially Responsible Operator of the Year” is considered by the company as an accolade for their efforts.
“Responsible gaming has been a key part of our business strategy since the foundation of our company, and we are continuously investing in Green Gaming,” says Mr Kärrbrink. “By the use of gaming data, we increase our understanding of our customers, and at the same time, we gain better insights about their individual needs. In this way, we can secure that every customer is offered relevant entertainment in a safe environment. This is a prerequisite for a sustainable business,” he concludes.